People don't just want hybrid cars. They want hybrid work, too.
72% of working professionals who responded to our survey claim that they would like to go back to the office 1-2 days a week. The labor market is changing from the traditional 9-5, office-first model. The work environment is becoming more flexible, with remote work no longer just being a perk reserved for the world's coolest companies. The ability to work from home part of the time and come to the office for face-to-face meetings is turning into not just a reality, but an expectation.In fact, it's this increased flexibility that workers crave the most. In a recent survey, we found that the working model respondents overwhelmingly preferred was one where they could decide when to go to the office themselves. They crave the autonomy that such a working model provides, giving them the possibility to work from wherever when they need to, and meet in person for the meetings that matter. The least popular options were a 100% office-first policy at just 7% of respondents, and the 100% remote option at 13%.
Business leaders worldwide are now taking this as a time to reflect and consider what work model is right for their companies. This implies many serious questions, like:
- Will office-first, remote-first, or hybrid work best suit our company culture and values?
- How can we maintain our employee's mental health and physical well-being in this new way of working?
- How might the expenses of running an office change? How will offices themselves change?
- What new technologies and tools will we need to provide employees to facilitate a seamless transition between home and office?
- How do we mark what teams should meet face-to-face for and what they can do digitally? Where does the value of meeting in person truly lie?
Entrepreneurs and remote workers are on the move.
Entrepreneurs and remote workers alike are setting up camp in Barcelona for its bustling tech and startup scene. In fact, 70% of respondents to our survey on what European city is the best for entrepreneurship declared Barcelona their top choice!The city's startup community is thriving, with literally thousands of startups, accelerators, and incubators making their mark on business and society. And we can't say it's surprising—the reasonable cost of living, major tech events like the World Mobile Congress, and great weather year-round make Barcelona a very attractive choice for young professionals. Startups and scale-ups in fintech, travel tech, artificial intelligence, automation, cryptocurrency, and more, are popping up faster than you can say paella!
People want to see the world face-to-face. Not screen-to-screen.
And guess what? People loved it. According to our own survey, 55% of people didn't miss any of their social networking platforms at all. In fact, they desperately needed a break!So, what does that mean? At the height of the COVID-19 crisis, screen time spiked to an average of 13 hours a day among adults. It makes sense if you think about it. Between video conferencing for work, video calling friends on WhatsApp for fun, and watching hours and hours of Tiger King or reruns of Breaking Bad—the hours add up! Can we really say it comes as a shock that people are sick and tired of always being connected to a device? Human begins are naturally social creatures (that's not just us saying so) that thrive on collaboration and cooperation. It's simple biology. We need to see each other in person. It's just hard-wired into who we are.And that holds even more true in the workplace. With these changing work models, one thing is clear—people want to meet face-to-face again. In fact, over 50% of respondents believe that they should meet with their teams in person at least once a week!
... And that's why professionals actually want to travel for business again.
39% of respondents to our survey claimed that they're what they're most looking forward to about traveling for business again is the ability to meet face-to-face. Yes, the world of work has changed. Not all meetings need to happen in person—but there are some that do. Tactical meetings, catch-ups, and quick alignments on projects can happen on Zoom, no problem. But brainstorming sessions, creative tête-à-têtes, and even sales meetings are much better in person.An interesting new type of business trip is also emerging—one where teams travel to meet one another in person. Team building events and company offsites are growing in relevance in this new hybrid world, with employees indicating a clear desire for more frequent offsites. Rather than just having offsites once a year, employees are keen on having them once a quarter so they can get together, exchange ideas, and build memories beyond the scope of their daily responsibilities.