The 14 Top Trade Shows in Europe for 2025

Ready to launch your new product to the world? Or, maybe you want funding from a major investor? A trade fair is one of the fastest ways to get traction. Think tech demos of your product on the expo floors, one-on-one meetings with investors and industry leaders, and after-parties that fuel new deals.

If you’re looking to pencil in some inspiring events in your calendar for the new year, look no further. Below, we share 14 of the top trade shows in Europe for 2025 and beyond.

1. Natexpo

30th November - 2nd December, 2025

Paris Expo Porte de Versailles, France

Thinking about organic products? Natexpo is the biggest international trade fair for this growing industry. This year, Natexpo has designated areas for different types of stores, so you can connect with the most relevant audience. This year, there are special thematic tracks to explore what's hot in organic right now, like organic catering, vegan products, zero waste packaging, and pre-made organic meals.

In 2025, the Paris show is expecting over 900 exhibitors and 12,000 attendees, so it’s the perfect place to connect with industry professionals and retailers interested in your products. Plus, more than 200 talks and panel discussions on the state of the organic industry will help you grow your knowledge and professional development — whether you’re buying or selling at the event.

2. MEDICA

17th - 20th November, 2025

Dusseldorf, Germany

MEDICA is the world's leading trade fair for medical technology and healthcare. With over 5,000 exhibitors from 72 countries and over 80,000 visitors, it’s a can’t miss event for anyone in B2B medical sales or procurement.

Exhibitioners include products related to medical imaging, laboratory tech, diagnostic tools, health IT and mobile health, and more.

Plus, the event will also feature interactive sessions to help you get hands-on experience, product demonstrations of the latest technologies, and plenty of opportunities for knowledge sharing — making this an essential gathering for anyone involved in the medical and healthcare industries.

3. The Business Show

12th - 13th November, 2025

London, United Kingdom

The UK's biggest business event, The Business Show, is returning in 2025 with even more on the agenda.

It promises to be a memorable event for entrepreneurs, small business owners, and SMEs across the United Kingdom. You can participate in 300+ masterclasses and seminars, providing opportunities for learning and mentoring from seasoned pros.

Want more? Join the Speed Networking event to grow your industry networks, or enter the £100k Launchpad Competition. The launchpad provides a chance for aspiring entrepreneurs to pitch their ideas to a panel of experts and win a massive prize package to launch their business!

Taking your whole team to the Business Show? Make the travel process a breeze with our guide to group travel booking.

three people in business attire standing with luggage at an airport

4. Automechanika Birmingham 2025

3rd - 5th June, 2025

The NEC, Birmingham, UK

Automechanika Birmingham 2025 is a leading international exhibition for the automotive aftermarket industry and is returning to its odd-year rotation in the UK. The event will showcase the latest innovations across the entire automotive aftermarket value chain, featuring over 500+ exhibitors and connecting them with more than 14,000 attendees.

Attendees will get to demo new products, test and tools and technology in 13 interactive features areas, attend workshops and trainings with almost 200 hours of skills training options, and more.

Themes for the 2025 conference include the modern garage, detailing, tires, women in automotive, paint and body repair, supply chain, digitalization, and more.

Planning ahead? Mark your calendar for the Automechanika Frankfurt in 2026. It’ll be hosted the 8th - 12th of September and draws startups and products from Belgium, Austria, Switzerland, and beyond.

5. Ambiente

7th - 11th February, 2025

Messe Frankfurt, Frankfurt, Germany

Ambiente, a renowned European trade show dedicated to excellent consumer goods, covers lifestyle, trends, and goods across “spaces,” including the Dining area (kitchen, table, household), the Living area (interior design, textiles, furniture), the Giving area (gifts, accessories, school supplies), the Working area (office goods), and more.

The 2025 theme, “Rhythms of Lifestyle,” will focus on major topics affecting the world of consumer goods, including sustainability, design, lifestyle, and future retail. Ambiente 2025 is expected to attract thousands of exhibitors and around 100,000 trade visitors from neighboring cities like Hamburg, Hannover, Nuremberg, Berlin, and further afield.

It’ll be offering valuable networking opportunities and insights into emerging trends you need to know. This event remains a must-attend for industry professionals looking to explore the future of consumer goods and retail.

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6. Mobile World Congress Barcelona

3rd - 6th March, 2025

Fira Gran Via complex, Barcelona, Spain

The world's biggest mobile tech and connectivity trade fair, MWC Barcelona, wrapped up its 2024 edition with a record-breaking 101,000 attendees! And it’s back for more in 2025.

The #MWC2025 will feature exhibitions, conference sessions, and networking opportunities focused on the latest trends in mobile technology and connectivity. The theme for 2025 is “Converge. Connect. Create.” Key session themes and tracks include 5G and beyond, mobile ecosystems, AI, enterprise innovations, and digital transformation.

Keynote speakers include founders and CEOs from companies like Agility Robotics, Ericsson Group, Maven, Telefonica, Time, and more.

7. The Independent Hotel Show

11th -12th March, 2025

RAI Amsterdam Convention Centre, Amsterdam, Netherlands

Dedicated solely to independent hoteliers, this trade show is a must-attend for anyone exploring new and innovative solutions for their hotels.

The show will feature around 100 to 500 exhibitors and is expected to attract 5,000 to 20,000 visitors.

Plus, this year’s event will have over 30 seminar sessions with topics such as Sustainability, Optimizing Bookings, Standing out in a Competitive Market, Brand Strategy, AI in Hospitality, and more.

The trade show will also host several prestigious awards, such as Independent Hotelier of the Year, Best Hotel Design of the Year, and Hotel Website of the Year. Can’t make it in Amsterdam? Check out the Independent Hotel Show in Munich, Miami, and London as well.

8. Cosmoprof 2025

20th - 23rd March 2025

Bologna Fair District, Bologna, Italy

The 56th edition of Cosmoprof Worldwide Bologna, a premier trade exhibition in Europe, is expected to draw over 248,500 operators from more than 150 countries, making it a truly international event.

The event is set to feature three main shows:

CosmoPack: dedicated to the entire cosmetics supply chain, including ingredients, raw materials, contract manufacturing, private-label, packaging, and full-service solutions.

Cosmo Perfumery and Cosmetics: focused on companies and retail operators in the perfumery and cosmetics sector.

Cosmo hair, Nail & Beauty Salon: focused on products and services for spas, hotels, wellness centers, hair salons, and distributors of beauty products.

Besides the expos, demos, product features, and so on, the event also hosts hundreds of education sessions and events, including CosmoTalks, sessions on marketing, strategy, industry trends, and more; On Hair Education, workshops on hair cutting techniques and styles from the masters; World Massage Meeting, for hands-on training from experts on massage, and more.

Need to organize travel for your team for an upcoming conference? Check out our list of top 10 best group travel companies.

man sits on a stage and gives a talk in front of an audience

9. International Food and Drink Expo

17th - 19th March, 2025

ExCeL London, United Kingdom

IFE 2025 is set to be the UK's largest and most successful event for product sourcing in the food and drink industry, including confectionery and bakery.

This international conference hosts over 30,000 exhibitors, wholesalers, and entrepreneurs looking to sample and source new products each year for over four decades. These visitors collectively represent a buying power of £29.1 billion!

The event will also include themed zones, including bakery and confectionery, vegan and plant-based, specialty food, “free-from” products, grocery and wholesale, international, hot beverages, cheeses, and more!

Plus, you’ll be able to explore interactive pavilions, and additional events such as the Certification Clinic, Advice to Go Zone, and Future Food Stage. Additionally, the World Food Innovation Awards will be held, providing a platform for food brands to gain global recognition.

10. Automotive Europe 2025

9th - 14th September, 2025

Munich exhibition grounds, Munich, Germany

Automotive industry professionals, rejoice! This is the ultimate event for you. One of Reuters Events’ largest conferences in Europe, Automotive Europe 2025 will bring together leaders from across this industry.

This conference hosts summits, expos, conference sessions, and mini-events for both B2B and B2C automotive industry professionals.

This year’s conference is focused on the theme “It's All About Mobility.” Session talks and events will focus on the transformation from traditional automotive products to a holistic understanding of mobility — from vehicle technologies and smart carts to infrastructure solutions, new mobility trends, and more.

Plus, check out the IAA Open Space testing area to see what the future of climate-neutral mobility could look like, featuring autonomous cars, e-bikes, and more.

Looking for a more sustainable way to get to your conferences and trade shows this year? Check out our guide to building a sustainable travel program.

11. FIBO Global Fitness

10th - 13th April, 2025

Exhibition Centre Cologne, Cologne, Germany

Media outlets and decision-makers from the world of healthcare and fitness will be descending on Cologne this spring to attend the industry's most innovative event.

Bursting with entrepreneurs and start-ups keen to break the next fitness craze, FIBO has been the launchpad for several renowned wellness trends, including Zumba and EMS.

FIBO 2025 will also offer unique experiences like the Power Stage, Strongman Area, and various innovation areas, providing attendees with hands-on opportunities to engage with the latest products and trends. The event aims to promote a strong and healthy society by fostering a culture of fitness and wellness.

12. Internet Retailing Expo

13th -14th May, 2025

NEC Birmingham, Birmingham, United Kingdom

The Internet Retailing Expo (IRX) 2025 has partnered with the eDelivery Expo (eDX) and is a premier gathering for e-commerce and retail professionals. The event is set to feature innovation showcases, networking opportunities, educational content, and roundtable discussions.

This year’s conference themes include the future of commerce, digital marketing, eDelivery and fulfillment, martech innovation, customer experience, B2B, and more.

From growing your professional expertise to meeting industry leaders and sharing ideas and innovation, this is a can’t-miss conference and expo for anyone in e-commerce.

group of people standing together at tables with snacks

13. Intertex Portugal 2025

20th - 22nd May, 2025

Europarque, Santa Maria de Feira, Portugal

Intertex Portugal is an international exhibition dedicated to the textile industry, where manufacturers, supply chain leaders, and providers come together to connect and showcase their products. With over 250 exhibitors, you'll find everything from fabrics and ready-to-wear clothing to textile machinery.

The exhibition also features seminars and discussions on current market trends. Plus, with support from the National Association of Clothing and Apparel Industries, you can count on a well-organized experience that highlights the best of what the textile industry has to offer.

14. Viva Technology

11th - 14th June, 2025

Paris Expo Porte de Versailles, Paris, France

This prestigious event is recognized as Europe's largest startup and tech conference, attracting a global audience of innovators, tech leaders, investors, and entrepreneurs.

The event is expected to attract over 150,000 visitors from more than 170 countries, making it a great platform for networking, potential business opportunities, and collaboration.

VivaTech 2025 will offer a diverse range of activities, including keynote speeches, panel discussions, and product demonstrations. Previous speakers have included Apple CEO Tim Cook; Elon Musk of Tesla and SpaceX; Emmanuel Macron, President of France; and the founders of industry giants like Klarna and Slack.

A haven for those looking to raise their profile, start-ups can participate in the accelerator contest to get in front of top investors.

Looking for more tech conferences in 2025? Check out more options for your team to network, learn, and present at the 11 Best Tech Conferences in Europe in 2025.

Travel to your next trade show with TravelPerk

From automation to e-commerce, expos and trade shows in Europe are ready for you in 2025. Leading cities like Berlin, Milan, London, and Paris will be hosting everything from exhibition stands for SMBs to thousand-strong stages for some of the world’s leading innovators.

Get there faster, easier, and more comfortably with TravelPerk. TravelPerk can take the pain out of business travel, with a huge inventory of hard-to-find prices for flights, accommodation, ground transportation, and more.

Going with a team? TravelPerk makes group travel bookings a breeze. And if your plans change at the last minute, you can cancel your trip for 80% back up to two hours before you travel with FlexiPerk. In fact, EU Business School saved €66,000 in 2023 on canceled trips with FlexiPerk!

With TravelPerk, you can add more trade shows to your calendar and focus on the trade, not the travel.

Top 14 European trade shows in 2025