Case Study First Group

FirstGroup

430Monthly trips
Public transport
4,050
Aberdeen and London Paddington

How FirstGroup gains control over its business travel expenses with TravelPerk

FirstGroup: UK’s leading private sector provider of public transport

FirstGroup is the UK's market leader when it comes to public transport. The company acts as an umbrella organisation for several large transport companies, creating a unique public mobility network. Specifically, FirstGroup consists of FirstBus and FirstRail, with the latter again comprising several railroad companies.
By combining regional bus transport with local and long-distance rail operations, FirstGroup plays a major role in the UK's public transport industry and people’s daily lives, particularly in the cities. The company shapes the infrastructure and helps achieve environmental goals by making sustainable travel easy and affordable for everybody. Driven by their purpose to improve the quality of life in the UK and connect people and communities, FirstGroup attaches great emphasis to real life connections, deep partnerships and face-to-face meetings, making business travel a huge factor.

Striving for clarity and efficiency in an opaque travel management system

As a company, FirstGroup pushes innovation and digital solutions ahead in order to always offer the most convenient mobility experience. However, their own – or in this specific case First Bus’ – business travel management lacked transparency and efficiency at every turn, although they were working with a specialised agency already. Among many pain points, these were the most prominent:
  1. Lack of cost control and transparency: First Bus had a contract with a travel management provider, but it was unclear what value they were receiving for their money or the true cost of the service. Hotels were often chosen by the TMC based on their commission rates, leaving uncertainty about whether more cost-effective options were available.
  2. Absence of motivation to improve: In the past, First Bus achieved an online booking rate of about 80%, which was not bad but could have been better, especially since offline bookings were costing them significantly  more money. When First Bus sought to increase their online booking rate and improve compliance, they asked their travel agency for details about the remaining 20% of bookings. However, they felt the agency dismissed their concerns.
  3. Little support and no useful data: As the company was spending more and more money on business travel, they knew it was time to make a change. But how do you implement changes when you don’t receive support from the experts you pay nor have insights into data you can understand and use to evaluate and evolve your travel management?

TravelPerk – full overview, flexibility and support

TravelPerk Group gives First Bus the opportunity to get rid of opaque structures and rising travel costs. As a customer-oriented, all-in-one travel management platform, TravelPerk ensures transparent processes, detailed reports, full cost control and the freedom to choose accommodation and transportation independently, according to company policy and employees’ preferences. Compared to what First Bus experienced with its previous partner, the high level of support provided by TravelPerk is another aspect of great value for the stakeholders and the whole team.
[Travel] is a really, really hard area to satisfy everyone, but the fact that we know that our staff can go out and travel and if something goes wrong, there is somebody at the end of the phone to help and support them, is the confidence that we need in this day and age. […] We’ve now got that confidence that we’re being supported and our travellers are being looked after.
Helen Gardiner – Buyer for First Bus, Business Travel Manager for FirstGroup_**

Useful insights and profound data

With TravelPerk, FirstGroup finally found a travel management system that helps them save money on business travel. The tool offers a wide selection of useful automation and reporting features.
  • With TravelPerk’s automated travel policy option, travel managers can implement spending caps to the system and make sure these are adhered to.
  • The transparent preparation of all booking details makes it possible to identify weak points and understand non-compliance: With the help of TravelPerk, FirstGroup discovered that they were spending way too much on rail travel because employees were purchasing ticket types that were not intended by the policy.
  • Detailed reports and easily understandable data, categorised by cost centres, help travel managers and team leads make data-based decisions and realise individual restrictions and changes within single departments.
For example, these automation and reporting functions allowed FirstGroup to:
  • save £30,000 on business travel by First Bus.
  • raise the adoption of online bookings from c.80% to 99.3%.
  • reduce the booking rate of anytime return tickets, the most expensive ticket category, from 12% to 5%, saving approximately 33% on costs.
  • Maintain control over first-class bookings and implement specific caps on certain locations, which they previously did not realise were necessary.

Full flexibility and freedom in every step

To provide the most flexible structure possible and fulfil the needs of all subsidiaries, TravelPerk supported FirstGroup’s platform setup with one-on-one expert assistance. Instead of a single profile and policy, TravelPerk implemented 12 separate profiles for FirstGroup. Each one has their own dashboard, travel policy, cost centres, processes and priorities. This gives them full flexibility, preserves the individuality of each company and still allows them to benefit from negotiated rates together.
TravelPerk’s focus on flexibility also includes self-service, enabling employees to book their business trips autonomously. Integrated travel policies, spending restrictions, approval workflows, and an intuitive platform ensure easy bookings with full compliance, making employees feel more involved and valued.

Proactive care – for travellers and the whole company

When implementing TravelPerk as their new travel management system, FirstGroup discovered that good customer support does not have to be limited to travel matters and begins way before bookings are even made. TravelPerk’s customer care covers the entire process:
  • Implementation and account management: A dedicated contact person supports customers from the outset, providing face-to-face calls, training, and expert services to meet individual needs. Additionally, TravelPerk offers how-to videos and training sessions for employees, making the platform even more accessible. Over 200 FirstGroup staff members have already benefited from these crucial resources.
  • Duty of care and risk management: As a travel company itself, FirstGroup knows best that things can go wrong whenever people are on the road. TravelPerk provides critical incident reports and real-time information, alerting security officers immediately in case of danger. Travel managers are instantly informed if travellers are in critical areas. Additionally, TravelPerk offers 24/7 responsive support to resolve any issues.
  • Drive to improve and make changes: Last but not least, TravelPerk helps FirstGroup to improve their running costs proactively. With the platform and dedicated contact support, FirstGroup is continuously saving money on business travel and becoming increasingly efficient. As the company aims for net zero by 2035, TravelPerk will also assist with sustainable travel options and carbon offsetting programs.

What TravelPerk provided

  • Best in class Travel management portal
  • Tailored Implementation and setup support
  • Bespoke Training sessions & videos
  • Customisable reporting
  • 24/7 duty of care
  • Automated travel and approval policies

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