What strategies do companies employ when it comes to business travel incentive programmes?
What benefits do corporate travel incentive programmes bring?
- Boosts motivation: who wouldn’t work a little harder for the chance to sip cocktails on a beach or explore a new city?
- Increases loyalty: forget boring bonuses—give your employees something they’ll actually remember! When they feel valued with a cool trip, they’re more likely to stick around.
- Builds stronger teams: whether it’s team bonding over a mountain hike or sharing laughs at a local café, travel incentives help colleagues connect in ways that office coffee breaks just can’t match. Plus, 91% of companies agree that incentive travel is key for building engagement and a positive company culture.
- Attracts top talent: in a sea of job offers, a travel incentive programme can be the golden ticket. It’s a perk that shows you value experiences, not just bottom lines.
- Creates unforgettable memories: let’s face it—cash is nice, but memories of a sunset in Barcelona? Priceless. These experiences leave a lasting impact, and 58% of respondents agree that incentive travel programmes are highly effective in achieving their goals.
How can an organisation establish an effective business travel incentive programme?
- Decide on your metrics and motivators.
- Plan a grand prize that will excite your team!
- Incorporate into your company culture by marking major milestones.
- Assign hosts and capture the highlights so you can build excitement next year.
- Collect feedback from your winners. Analyse alternative targets you could measure and adapt for a new destination for the next cycle.
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