Top 14 European trade shows in 2024 & beyond

Ready to launch your new product to the world? Or, maybe you want funding from a major investor? A European trade show is your answer. Think eye-popping tech demos, face-offs with industry rockstars and after-parties that fuel million-pound deals.

If you’re looking to pencil in some inspiring events in your new diary, look no further. Below, we share our top 14 trade fairs in Europe for 2024 and beyond.

TravelPerk's Meetings & Events team can help you book venues and get exclusive discounts on group travel

1. Natexpo

When: 23rd and 24th September 2024

Where: Eurexpo Lyon, Lyon, France

Thinking about organic products? Natexpo is the biggest international trade fair for this growing industry. This year, Natexpo has designated areas for different types of stores, so you can connect with the most relevant audience. Plus, there are special sections to explore what's hot in organic right now, like eco-friendly and renewable packaging and pre-made organic meals. To celebrate and connect after-hours, attendees can unwind at "Natexpo Tchin Tchin," a festive evening event on Monday from 6pm to 9pm.

In 2023, the Paris show had over 870 businesses selling organic products and attracted over 11,000 industry professionals—so you can expect even more in 2024. They even have programmes to help your business grow, like meetings with international buyers and a space for new businesses to get started.

2. MEDICA

When: 11th to 14th November 2024

Where: Dusseldorf, Germany

MEDICA is the world's leading trade fair for medical technology and healthcare. It is expected to bring together over 5,300 exhibitors from nearly 70 countries and attract over 83,000 visitors.

Attendees can expect a dynamic conference programme, including the German Hospital Conference, the Medica Medicine + Sports Conference and the DiMiMED International Conference on Disaster and Military Medicine.

The event will also feature interactive sessions to help you get hands-on experience, product demonstrations of the latest technologies and plenty of opportunities for knowledge sharing—making this an essential gathering for anyone involved in the medical and healthcare industries.

3. The Business Show

When: 13th and 14th November 2024

Where: London, United Kingdom

The UK's biggest business event, The Business Show, is celebrating its 50th anniversary in 2024. It promises to be a memorable event for entrepreneurs, small business owners and SMEs across the United Kingdom. You can participate in plenty of masterclasses, providing opportunities for mentoring from seasoned pros.

Want more? The £100k Launchpad Competition provides a chance for aspiring entrepreneurs to pitch their ideas to a panel of experts and win a massive prize package! The Business Show 2024 will run alongside complementary events such as Going Global Live, Working From Home Live and Retrain Expo.

4. Automechanika Frankfurt 2024

When: 10th to 14th September 2024

Where: Frankfurt exhibition grounds, Messe Frankfurt, Germany

Automechanika Frankfurt 2024 is a leading international exhibition for the automotive aftermarket industry and is returning to its even-year rotation! The event will showcase the latest innovations across the entire automotive aftermarket value chain, featuring over 2,800 exhibitors from more than 70 countries! Focus areas for the expo include: accessories and customising, body and paint, car wash and care, classic cars, and dealer and workshop management.

For an added bonus, add the Automotive Europe 2025 event to your expo Europe list for 2025. Coming back in March 2025 in Munich, Germany, this duo of automotive trade shows is sure to inspire any professional in this industry!

5. Ambiente

When: 7th to 11th February 2025

Where: Messe Frankfurt, Frankfurt, Germany

Ambiente, a renowned European trade show dedicated to consumer goods par excellence, covers FMCG across “spaces,” including the Dining area (kitchen, table, household), the Living area (interior design, textiles, furniture), the Giving area (gifts, accessories, school supplies), the Working area (office goods) and more.

The 2025 edition will focus on major topics affecting the world of consumer goods, including sustainability, design, lifestyle and future retail. Ambiente 2025 is expected to attract thousands of exhibitors and around 100,000 trade visitors from neighbouring cities like Hamburg, Hannover, Berlin and further afield. It’ll be offering valuable networking opportunities and insights into emerging trends you need to know.

This event remains a must-attend for industry professionals looking to explore the future of consumer goods and retail.

6. Mobile World Congress Barcelona

When: 3rd to 6th March 2025

Where: Fira Gran Via complex, Barcelona, Spain

Olé! The world's biggest mobile tech trade fair, MWC Barcelona, wrapped up its 2024 edition with a record-breaking 101,000 attendees! And it’s back for more in 2025. The #MWC2025 will feature exhibitions, conference sessions and networking opportunities focused on the latest trends in mobile technology and connectivity. Key themes include 5G and beyond, AI, manufacturing and digital transformation.

While the full speaker list for 2025 is not available at the time of writing this article, past events have featured industry leaders from Accenture, Dell Technologies and Microsoft.

7. The Independent Hotel Show

When: 11th and 12th March 2025

Where: RAI Amsterdam Convention Centre, Amsterdam, Netherlands

Dedicated solely to independent hoteliers, this trade show is a must-attend for anyone exploring new and innovative solutions for their hotels. The show will feature around 100 to 500 exhibitors and is expected to attract 5,000 to 20,000 visitors.

Prominent speakers at the event include Agathe Carreau from Hotelschool The Hague, Ajay Kapur from Kapur Leadership & Consultancy and Alexander Lennart Schmidt, Professor of Technological Innovation at Hotelschool The Hague, among others.

The trade show will also host several prestigious awards, such as Independent Hotelier of the Year, Best Hotel Design of the Year and Hotel Website of the Year. Are you up for nomination?

8. Cosmoprof 2025

When: 20th to 23rd March 2025

Where: Bologna Fair District, Bologna, Italy

The 56th edition of Cosmoprof Worldwide Bologna, a premier trade exhibition in Europe, is expected to draw over 248,500 operators from more than 150 countries, making it a truly international event. The event is set to feature three main shows:

Cosmopack: dedicated to the entire cosmetics supply chain, including ingredients, raw materials, contract manufacturing, private-label, packaging and full-service solutions

Cosmo perfumery and cosmetics: focused on companies and retail operators in the perfumery and cosmetics sector

Cosmo hair, nail & beauty salon: it will feature products and services for spas, hotels, wellness centres, hair salons and distributors of beauty products

Conference Stage Pexels Matheus Bertelli 3321791

9. International Food and Drink Expo

When: 17th to 19th March 2025

Where: ExCeL London, United Kingdom

IFE 2025 is set to be the UK's largest and most successful event for product sourcing in the food and drink industry including confectionery and bakery. This international conference hosts over 30,000 exhibitors, wholesalers and entrepreneurs looking to sample and source new products each year for over four decades. These visitors collectively represent a buying power of £29.1 billion!

The event will also include themed zones, interactive international pavilions and side activities such as the Certification Clinic, Advice to Go Zone and Future Food Stage. Additionally, the World Food Innovation Awards will be held, providing a platform for food brands to gain global recognition.

10. Automotive Europe 2025

When: 19th and 20th March 2025

Where: Munich exhibition grounds, Munich, Germany

Automotive industry professionals, rejoice! This is the ultimate event for you. One of Reuters Events’ largest conferences in Europe, Automotive Europe 2025 will bring together leaders from across this industry.

The conference will cover three key themes:

Super-smart cars that get smarter over time with software updates—just like your phone!

Cars that practically think for themselves using Artificial Intelligence (AI) to make driving safer and easier

Electric vehicles: exploring both the amazing possibilities and the challenges we face as we switch to electric power

11. FIBO Global Fitness

When: 27th - 28th September 2023
Where: London, UK

Media outlets and decision-makers from the world of healthcare and fitness will be descending on Cologne in spring to attend the industry's most innovative event. Bursting with entrepreneurs and start-ups keen to break the next fitness craze, FIBO has been the launchpad for several renowned wellness trends, including Zumba and EMS.

FIBO 2025 will also offer unique experiences like the Power Stage, Strongman Area and various innovation areas, providing attendees with hands-on opportunities to engage with the latest products and trends. The event aims to promote a strong and healthy society by fostering a culture of fitness and wellness.

12. Internet Retailing Expo

When: 13th and 14th May 2025

Where: NEC Birmingham, Birmingham, United Kingdom

The Internet Retailing Expo (IRX) 2025 has partnered with the eDelivery Expo (eDX)and is a premier gathering for e-commerce and retail professionals. The event is set to feature innovation showcases, networking opportunities, educational content and roundtable discussions.

While the lineup of speakers is yet to be announced (at the time of writing this article), past editions have included speakers from the likes of Mastercard, Diageo, Stripe, Amazon Shipping, Trustpilot and more.

13. Intertex Portugal 2025

When: 20th to 22nd May 2025

Where: Europarque, Santa Maria de Feira, Portugal

Intertex Portugal is an international exhibition dedicated to the textile industry, where manufacturers, supply chain leaders and providers come together to connect and showcase their products. With over 250 exhibitors, you'll find everything from fabrics and ready-to-wear clothing to textile machinery.

The exhibition also features seminars and discussions on current market trends. Plus, with support from the National Association of Clothing and Apparel Industries, you can count on a well-organised experience that highlights the best of what the textile industry has to offer.

14. Viva Technology

When: 11th to 14th June 2025

Where: Paris Expo Porte de Versailles, Paris, France

This prestigious event is recognised as Europe's largest startup and tech conference, attracting a global audience of innovators, tech leaders, investors and entrepreneurs. The event is expected to attract over 150,000 visitors from more than 170 countries, making it a great platform for networking and collaboration.

VivaTech 2025 will offer a diverse range of activities, including keynote speeches, panel discussions and product demonstrations. Previous speakers have included Apple CEO Tim Cook and the founders of industry giants like Klarna and Slack. A haven for those looking to raise their profile, start-ups can participate in the accelerator contest to get in front of top investors.

Travel to your next trade show with TravelPerk

From automation to aerospace, expos and trade shows in Europe are rife in 2024 and 2025. Leading cities like Berlin, Milan, London and Paris will be hosting everything from exhibition stands for SMBs to thousand-strong stages for some of the world’s leading innovators.

Whether you’re keen on robotics or retail, fitness or food, we hope you’ve found the perfect expo in Europe to attend in the coming year. Get there quickly, securely and comfortably with TravelPerk. TravelPerk can take the pain out of business travel, with a huge inventory of hard-to-find prices for flights, accommodation, ground transportation and more—the platform is your go-to for all things business travel.

Let TravelPerk take the stress out of your trade show planning. Book a demo with TravelPerk today.